Client Company: Disney
Target Consumer: Young girls (end consumer), parents (target purchaser)
Designer(s): Lauren Holtslander
Problem Statement: The current condition of the design is not visually stimulating or have any sort of marketable theme. The product lacks basic functions besides mobility like auditory stimulation.
Design Statement: Design, market, test and mass produce a children's toy that shows multiple fuctions, is visually stimulating and advertises Disney and Disney characters.
Constraints:
Target Consumer: Young girls (end consumer), parents (target purchaser)
Designer(s): Lauren Holtslander
Problem Statement: The current condition of the design is not visually stimulating or have any sort of marketable theme. The product lacks basic functions besides mobility like auditory stimulation.
Design Statement: Design, market, test and mass produce a children's toy that shows multiple fuctions, is visually stimulating and advertises Disney and Disney characters.
Constraints:
- Easy to assemble
- Plays music
- Cinderella themed
- Bright, pastel colors
- Disney logo
- Disney Cinderella logo placement visible
- Product material less than $12.00 per toy
- Visually stimulating to a child
- Material less than 5.00 pounds per toy